From Business Owner to Entrepreneur: The Identity Shift That Changed Everything - Alberta Business Consultant

From Business Owner to Entrepreneur: The Identity Shift That Changed Everything from an Alberta Business Consultant.

For years, I called myself a business owner. And I was—technically. I had clients. I sent invoices. I worked damn hard. But deep down, I was still playing small.

This post is about the moment I stopped simply running a business and started becoming an entrepreneur. It’s a mindset shift that changed the way I show up, build, and coach—and it might be the shift you didn’t know you needed, too.

What Being a “Business Owner” Meant for Me (Then):

I was constantly in the weeds—doing the work, reacting, keeping things afloat.

I avoided risk and stuck to what was familiar.

I saw myself as someone in a business, not someone leading one.

My goals felt “reasonable,” not expansive.

I didn’t see the bigger picture—I just kept doing what I knew worked.

What “Entrepreneur” Means to Me Now:

I take ownership of my vision—not just my tasks.

I make strategic decisions, not just daily ones.

I lead, delegate, and expand instead of doing it all.

I take calculated risks and dream bigger than before.

I know that failure is part of it—and I don’t make it mean anything about me.

The Real Shift? My Self-Perception.

I stopped just working in my business and started building it.

I stopped asking “What should I do?” and started asking “Who am I becoming?”

And that’s when everything began to grow—because I did.

If You’re Feeling Stuck, Ask Yourself:

Am I just maintaining what I’ve built—or am I growing it with intention?

Do I lead like a CEO—or work like an employee?

Have I been afraid to step into that bigger identity?

You’re allowed to evolve.

You’re allowed to outgrow your old business mindset.

And you’re allowed to start showing up as the entrepreneur you’ve always been becoming.

This isn’t about labels. It’s about ownership.

And your next level starts when you own who you really are.

If this hit something in you, I’d love to help you make that shift.✨

DM me or click here to learn how we can work together inside the Build + Bloom Program—where we move from surviving to scaling, with clarity and confidence with your Business Consultant.

-Your Coach, Ashleigh